Bonded by a shared passion they conjured an idea, to build a bold new menswear brand, which over time would become so much more. With risk and reward woven from the very first stitch, they set forth to create a brand that combined tradition with edge, and so began an epic adventure they’re still living today. That day, against the sounds of clinking plates and slicing steaks Mr. Godley, sketched the iconic identity. A bunny skull and crossbones. Two elements working as one.