We are driven by a commitment of continuous improvement and innovation. We constantly push performance-enhancing limits by incorporating new technologies into our prototype golf balls. We test with thousands and thousands of golfers who help guide us to advancements in golf ball performance.
Working tirelessly in the lab, on the range, and in the field, we develop countless golf ball concepts year after year. Some never see the light of day and many are left on the trial room floor. We invite you to test one concept that has made its way to the top. EXP•01 is an experimental golf ball straight from the Titleist R&D Lab and has a multilayer construction with a high performance cover formulation.